Phyrfight Intel

Sony recently announced that it would not be releasing the upcoming Playstaion 3 console simultaneously in Japan, North America and Europe as was previously promised. The console will be released late in Europe currently posted as March 2007.

The reason: Blu-ray isn’t ready.

This comes after Sony postponed the launch for 6 months in May 2006. Why did they postpone such a highly anticipated product?

Blu-ray wasn’t ready.

So my question to Sony is this: Why are you so caught up in being absolutely certain that Blu-ray is the default format for your next generation gaming machine?

The answer is that the disc format belongs to Sony, and rather than let the market decided which format is better, Sony would prefer to beat HD-DVD by forcing the production and use of Blu-ray taking advantage of its already-installed base of Playstation gamers. The problem here is that Sony has made one enormously gross assumption. Sony believes that no matter what they do, their console will far outsell either of its competitors and create and overwhelming demand for Bly-ray discs.

However, the fact that Microsoft has had a console of almost identical gaming power on the market for a year and the fact the Nintendo will be launching an innovative and cheap console slightly before the Sony launch will prove to be a much more considerable challange than they realize.

More as it develops.